Vaha
Interactive mirror provides access to personalized, immersive sessions for body, mind and nutrition at home.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Vaha, operating in the connected fitness market, was established in 2018 by Valerie Bures-Bönström. The company's genesis is rooted in Bures-Bönström's prior entrepreneurial success in the fitness industry, having co-founded the EMS fitness chain Mrs.Sporty and the fitness studio aggregator Eversports. Her experience highlighted a demand for accessible, personalized fitness solutions that could be integrated into the home environment. Recognizing the limitations of traditional gym memberships and the growing desire for convenience, she conceptualized an interactive home fitness system.
The core offering is an interactive mirror that streams live and on-demand fitness classes. This product transforms a piece of home decor into a fully functional home gym, featuring a full-HD touchscreen, 360-degree cameras, and high-quality speakers. It targets individuals seeking a premium, integrated home fitness experience. The business model is twofold: it generates revenue from the upfront sale of the hardware—the mirror itself, which is priced at a premium—and through a recurring monthly subscription fee. This subscription grants users access to a comprehensive library of workout content, including over 1,000 live and on-demand classes spanning disciplines like cardio, strength, yoga, and meditation, as well as personalized training plans and one-on-one sessions with personal trainers.
The system leverages AI-powered motion tracking to provide users with real-time feedback on their exercise form, a key differentiator in the home fitness space. This feature aims to replicate the personalized guidance of an in-person trainer, enhancing workout effectiveness and reducing the risk of injury. Vaha's platform also fosters a sense of community by allowing users to participate in live classes alongside others. In a significant strategic move, Vaha was acquired by the US-based connected fitness company Echelon Fit in December 2022. This acquisition provided Vaha with access to a broader market and integrated its technology into Echelon's existing ecosystem of fitness products and services.
Keywords: connected fitness, home gym, interactive mirror, fitness streaming, personal training, smart fitness, workout-from-home, AI fitness, fitness hardware, subscription fitness