V Platform

V Platform operates as a brand accelerator, primarily focusing on the K-beauty and lifestyle sectors. Founded on March 30, 2021, by CEO Hyejin Sul, the company leverages her extensive background as a brand planner and marketer for firms like SD BIOTECHNOLOGIES and SHINSEGAE INTERNATIONAL. Observing the shift in content creation from large media entities to individual creators, Sul launched V Platform to cater to the business needs of this emerging "cell market."

The company's core business is a creator-based brand development platform. It identifies creators with potential and provides comprehensive support, including R&D, design, production, distribution, and marketing, to launch and grow their brands. This model is designed to accelerate brand growth by connecting creators with a system that manages everything from product conception to e-commerce, utilizing influencer partnerships and fandom data to enhance reach. V Platform's revenue is generated through the success of the brands it helps create and scale. One of its initial products, a large-format diffuser, achieved over 3 billion KRW in sales shortly after launch, validating their media commerce strategy.

V Platform has launched several of its own brands, including Tender Garden (fragrances), MuCent (personal care), VIRGANA (niche perfume), and BELDORA (skincare). The company primarily targets women in their 20s and 30s, and the majority of its staff are women, reflecting its registration as a women-owned enterprise. Since its inception, the company has received multiple accolades, including a grand prize at a women's venture startup competition, and has secured seed funding and strategic investments from entities like Star Ventures and Kyowon Life.

Keywords: brand accelerator, creator economy, K-beauty, media commerce, influencer marketing, brand development, lifestyle products, e-commerce platform, venture capital, women-owned enterprise