Uzerly

Uzerly, operating under the parent company Cibleclic SAS, is a French digital marketing firm specializing in remarketing technologies. Founded in 2012 by Othmane Bana and Igor Schlumberger, the self-financed company focuses on designing and managing both on-site and off-site remarketing strategies for its clients. Uzerly provides a suite of SaaS solutions aimed at re-engaging client audiences to increase sales and conversion rates.

The company's services include email remarketing, on-site remarketing, and Rich Communication Services (RCS) for mobile engagement. Their technology allows for detailed audience targeting, A/B testing, and campaign performance tracking through a unified data reporting platform. A key feature is the use of behavioral analysis and AI to create user profiles for personalized follow-ups, aiming to recover abandoned shopping carts and improve customer retention. Uzerly serves various sectors, including beauty, sports, tourism, and fashion, with clients such as Nature & Découvertes and i-Run.

Uzerly's business model is based on providing these specialized marketing services and proprietary SaaS tools to e-commerce clients. The company emphasizes its role in optimizing marketing spend by managing audience cannibalization and controlling advertising pressure. The firm was honored with two awards at the Paris #DataFestival2018, recognizing its contributions to the field.

Keywords: remarketing, retargeting, digital marketing, SaaS, e-commerce conversion, audience re-engagement, behavioral analysis, email marketing, on-site optimization, abandoned cart recovery, Cibleclic, adtech, customer retention, mobile remarketing, RCS marketing, lead generation, conversion rate optimization, performance marketing, digital advertising, marketing analytics