Utop
Utop is a blockchain based startup.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 Valuation: €0.0 | round | |
| investor investor investor investor | €0.0 | round | |
N/A | Early VC | ||
| Total Funding | 000k | ||
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Utop, a Vietnamese startup established in 2018 by Pham Nguyen Vu, operates a comprehensive customer experience platform that leverages AI and blockchain technology. Initially focused on creating a unified loyalty program, the company has since expanded its offerings to provide a suite of tools for businesses. The firm is headquartered in Ho Chi Minh City, Vietnam.
A significant milestone in the company's history was securing a US$3 million Series A funding round on April 19, 2019. This investment was the result of a memorandum of understanding between the Japanese financial services company SBI Holdings and the Vietnamese technology firm FPT Corporation. FPT is not only an investor but also a technology partner, providing its enterprise blockchain platform, akaChain, which forms the foundation of Utop's services.
The core of Utop's business is its AI-powered customer experience platform, Utop CX, designed to help businesses in sectors like retail, F&B, financial services, and telecommunications to engage with their customers. The platform's business model revolves around providing software-as-a-service (SaaS) solutions. Its offerings include a Customer Data Platform that unifies customer data from online and offline sources into a single view, an AI-powered CRM for automated and personalized marketing via various channels, and a loyalty marketing solution that enables businesses to create customized reward campaigns. The platform also features a headless CMS for flexible content management across different channels. One of its key value propositions is enabling small businesses to link their reward programs to reduce costs, ensure data security, and enhance the customer experience. An example of its application is the TL-Base online shopping ecosystem, created in collaboration with Thang Long Industrial Park to serve its workers and businesses.
Keywords: customer experience, loyalty programs, AI-powered CRM, blockchain, SaaS, customer data platform, marketing automation, omnichannel marketing, FPT, SBI Holdings, Vietnam, Pham Nguyen Vu, retail tech, customer engagement, data-driven marketing, personalized marketing, reward programs, akaChain, online-to-offline, business intelligence