Usiku Games

Usiku Games is a leading game studio based in Africa, dedicated to creating socially responsible mobile games under the banner of 'GamingForGood'. The company develops casual gaming hits like JamNoma and Okoa Simba, which are designed not only for entertainment but also to make a positive social impact. These games contribute to education, financial savings, and positive social nudges, making them unique in the gaming industry. Usiku Games serves a diverse range of clients, primarily targeting mobile gamers who are interested in games that offer more than just fun. The company operates in the mobile gaming market, focusing on the African continent but with a vision to expand globally. Usiku Games employs a freemium business model, where the games are free to play but offer in-app purchases and advertisements to generate revenue. Additionally, the company has built a 6,000 sqft shared community center to support and mentor aspiring game developers in Africa, fostering a robust and resilient ecosystem of game designers, developers, and marketers. This initiative not only incubates potential future competitors but also strengthens the overall gaming industry in the region.

Keywords: mobile games, social impact, education, financial savings, positive behaviors, Africa, freemium model, community center, game development, mentorship.