UserTesting

UserTesting is revolutionizing the development and delivery of digital products and experiences by offering organizations valuable customer insights throughout the entire process. Leveraging a world-class, on-demand sourcing engine, UserTesting enables clients to receive rapid, high-quality feedback from a diverse, opt-in audience network, both proprietary and partner-sourced, on a global scale. The platform stands out by providing the most extensive experience research solution in the industry, allowing companies to gather input early in the development cycle. This approach minimizes guesswork and enhances the relevance of experience data with direct human insights. UserTesting serves a wide range of clients, from small businesses to large enterprises, across various industries. The company operates in the user experience and market research sectors, employing a subscription-based business model that generates revenue through recurring fees for access to its platform and services.

Keywords: customer insights, digital products, experience research, feedback, on-demand sourcing, audience network, user experience, market research, subscription-based, human insight.