Userpilot

Userpilot operates as a product-led growth platform, providing tools for software-as-a-service (SaaS) companies to enhance user engagement and product adoption without requiring engineering resources. Founded in 2017 by Yazan Sehwail and Thabet Ghoraba, the company originated from the founders' own challenges in product development, where they saw a need to simplify user onboarding and boost engagement. The firm is headquartered in Newark, Delaware.

The company's platform is designed for product, marketing, and customer success teams. It enables the creation of personalized in-app experiences, such as interactive product tours, checklists, tooltips, and surveys, all without writing code. This allows client companies to guide users, announce new features, gather feedback, and ultimately improve user activation, retention, and expansion. Userpilot's business model is subscription-based, with tiered pricing plans—Starter, Growth, and Enterprise—contingent on the number of monthly active users (MAUs) and the level of features required. Prices begin at $249 per month for the Starter plan.

Key features of the Userpilot platform include robust user segmentation, which allows for targeting based on user attributes and in-app behavior. The platform also provides detailed product analytics, tracking feature usage and user journeys to offer data-driven insights. Clients can conduct A/B testing to optimize in-app experiences and utilize built-in Net Promoter Score (NPS) surveys to gauge user sentiment. For more advanced needs, Userpilot offers a Resource Center for self-service support, session replays to view user interactions, and integrations with other software like Salesforce. The company has secured $4.73 million in funding over two rounds, including a Series A round of $4.58 million in August 2022, led by Silicon Badia, with participation from ScOp Ventures and 500 Global.

Keywords: product-led growth, user onboarding, product adoption, in-app experiences, customer engagement, no-code platform, SaaS, user retention, feature adoption, product analytics, user segmentation, customer success, A/B testing, NPS surveys, interactive walkthroughs, user feedback, churn reduction, product marketing, customer journey, self-service support