UserIQ

UserIQ operated as a customer success platform provider, specifically targeting the B2B SaaS market. Founded in 2014 by Aaron Aycock and Adam Mangone, the Atlanta-based company aimed to equip businesses with tools to reduce churn and enhance user retention. The firm secured a total of $9.65M in funding over six rounds, with its first round in May 2014 and its final Series A round in December 2021. Key investors included BIP Ventures, ATDC, and Tech Square Ventures.

The company's business model centered on a subscription-based software-as-a-service (SaaS) platform that allowed clients to track user behavior within their own web applications. This user intelligence was then leveraged to deliver targeted in-app engagements, such as guided tours, announcements, and surveys, with the goal of improving user onboarding, increasing feature adoption, and ultimately boosting customer lifetime value. The platform featured a Customer Health Dashboard that provided at-a-glance views of account health, tracking metrics like customer sentiment and feature adoption to identify churn risks. UserIQ's service was designed to help customer success, product management, and marketing teams deliver personalized messages to guide users effectively.

A significant milestone for UserIQ was the acquisition of Appunfold, a Bangalore-based mobile engagement platform, in April 2018. This acquisition expanded UserIQ's capabilities to mobile devices, enabling its clients to analyze usage and engage users across both web and mobile platforms. The Appunfold team became UserIQ's first international office. Despite its initial growth and recognition, which included being named a 'Top 10 Most Innovative Company' by the Technology Association of Georgia in 2016, UserIQ ceased operations in May 2022. A notice indicated the company was discontinuing its business, with reports suggesting a failed acquisition may have contributed to the shutdown.

Keywords: customer success platform, user engagement, B2B SaaS, churn reduction, feature adoption, user onboarding, in-app messaging, customer health dashboard, user intelligence, product analytics, Aaron Aycock, Appunfold acquisition, BIP Ventures, ATDC, customer journey, user behavior tracking, guided tours, targeted engagement, subscription model, Atlanta tech