UserEngage
Automated marketing tools for big and small businesses.
| Date | Investors | Amount | Round |
|---|---|---|---|
$500k | Seed | ||
| Total Funding | 000k | ||
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UserEngage, now operating as User.com, was established in Poland in 2015 by co-founders Greg Warzecha and Mike Korba. The venture originated from Warzecha's experience with a prior open-source project, where he identified a need to better understand and engage website visitors based on their behavior. This led to the development of a platform for tracking user actions and initiating automated, personalized communication.
The company operates as a full-stack marketing automation platform, providing a suite of tools designed to unify marketing, sales, and customer support activities. Its business model is centered on a Software as a Service (SaaS) subscription, offering clients an integrated system to manage customer interactions across various channels. These channels include email, live chat, chatbots, and push notifications, all managed from a single workspace. The platform is designed to serve a range of clients, from freelancers and startups to small and medium-sized businesses and larger agencies. Revenue is generated through these subscription fees, which grant access to its comprehensive toolset.
A significant milestone in the company's history was the strategic rebranding from UserEngage to User.com. After an initial seed funding round, the company purchased the UserEngage.com domain. Later, following a Series A funding tranche from martech investment firm Vercom S.A. in 2018, the company acquired the premium domain User.com for $150,000 to facilitate a more memorable and scalable brand identity. This rebranding was well-received and contributed to the company's growth acceleration. In December 2023, User.com was acquired by the French firm Positive Group and now operates as a subsidiary.
Keywords: marketing automation, customer engagement, SaaS, lead generation, customer relationship management, CRM, live chat, chatbot, email marketing, push notifications, user tracking, sales automation, customer support software, omnichannel communication, conversion rate optimization, customer journey mapping, Warsaw startup, Greg Warzecha, Mike Korba, Positive Group