User.com

User.com, founded in 2016 by Greg Warzecha and Mike Korba, operates as an all-in-one marketing automation platform headquartered in Warsaw, Poland. The company's inception traces back to the Civil Hub initiative, where Warzecha identified a need to better understand user behavior to drive online community engagement, which evolved into the commercialized platform. In late 2023, User.com was acquired by the French software publisher Positive Group, joining a suite of digital marketing solutions and signaling an acceleration of its European expansion.

The firm serves a global client base that includes small to large businesses, counting companies like Carrefour, BNP Paribas, and LG Electronics among its more than 340 customers. User.com's business model is based on a Software as a Service (SaaS) subscription, with pricing contingent on the number of contacts and the specific features required by the client. Revenue is generated through monthly or discounted annual billing cycles, and the company offers a 14-day free trial to new users.

The platform integrates tools for marketing, sales, and customer support into a single system, designed to enhance customer engagement and conversion rates. It consolidates multiple communication channels, such as email, live chat, chatbots, SMS, and web push notifications, with a built-in CRM. A core component is the drag-and-drop automation builder, which allows for the creation of customized user journeys triggered by specific behaviors. The system captures real-time data on every customer, enabling detailed visitor tracking, segmentation, and personalized communication. Additional functionalities include a knowledge base, appointment scheduling, A/B testing, and a points and rewards system to foster customer loyalty. The platform supports numerous integrations with other software like Google Analytics, Zapier, and various e-commerce solutions.

Keywords: marketing automation, customer engagement, lead generation, sales automation, CRM, omnichannel communication, customer data platform, SaaS, visitor tracking, email marketing, live chat, chatbot, push notifications, user segmentation, e-commerce marketing, customer journey mapping, lead nurturing, conversion rate optimization, B2C marketing, Positive Group