Uru
Using computer vision and other AI to help brands understand and leverage all the visual content being created today, in real time.
| Date | Investors | Amount | Round |
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| - | investor | €0.0 | round |
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* | N/A | Acquisition | |
| Total Funding | 000k | ||
Uru was a technology startup that specialized in computer vision and machine learning. The company developed a platform that could analyze the content of videos in real-time, identifying objects, scenes, and brand-safe moments.
This technology allowed for the creation of content-aware video advertising. Instead of placing ads randomly, Uru's platform could insert relevant advertisements directly into the video stream, overlaying them on appropriate surfaces. For example, a brand's logo could be placed on a coffee cup or a billboard within the video. This created a less intrusive and more engaging advertising experience for viewers.
The company's primary customers were businesses and brands looking to leverage video content for marketing purposes. Uru's business model was based on providing this advertising technology as a service. In 2018, Uru was acquired by Adobe, and its technology was integrated into Adobe's advertising and analytics offerings.
Keywords: computer vision, machine learning, video advertising, content-aware, ad placement, real-time analysis, brand safety, contextual advertising, ad-tech, video analytics