Uridoki

Uridoki Inc. operates a C2B (Consumer-to-Business) online platform that allows users to compare buyback prices for used goods from multiple professional assessors. The service is free for users who wish to sell items. The company generates revenue by charging the participating buyer businesses a fee, either for media placement or based on successful transactions. Users can upload information and photos of an item and receive quotes from up to ten companies, facilitating the sale at the highest possible price. The platform handles a wide variety of products, including luxury watches, brand bags, PCs, games, and books.

The company was founded in December 2014 by Yasuo Kogure, a serial entrepreneur. Kogure's prior experience includes starting a service for buying and selling complete sets of manga comics in 2005 while still a student. After selling that business, he established Uridoki (originally Uridoki Net, Inc.) based on his experience in the reuse industry and the perceived need for a platform to support professional buyers. The company's business model received recognition, becoming a finalist at IVS2016 and winning the grand prize at the Innovative Business Award 2016. Uridoki has also formed business alliances with companies like eBay Japan and Tokyu Fudosan Holdings to expand its services.

In addition to its core price comparison platform, Uridoki operates "Uridoki Plus," a web magazine that provides users with news and tips related to the reuse market, such as buying guides and information on shop campaigns. The company aims to address the large market of unused items in Japanese households by making the selling process more transparent and efficient. Uridoki has also engaged in initiatives to promote reuse with various municipalities in Japan.

Keywords: price comparison, reuse market, C2B e-commerce, buyback platform, second-hand goods, multiple appraisals, online marketplace, circular economy, asset liquidation, professional buyers