Urbandig Inc.

Urbandig Inc. operated in the digital travel guide market, providing a collection of mobile city guides for the iPhone. The company's value proposition was centered on curating off-the-beaten-path experiences, distinguishing itself from mainstream travel content. Its target audience included both travelers and locals seeking authentic urban adventures.

The service functioned as an application, offering specialized tours and guides such as craft beer crawls, street art walks, and vintage shopping itineraries. The content was curated by subject matter experts to ensure a high level of local knowledge and authenticity. Urbandig's guides were available for several major North American cities, including New York City, Los Angeles, San Francisco, and Vancouver.

The business model was based on selling these curated digital guides through the Apple App Store. While the company's website, urbandig.com, is no longer active and the application is not available for download, its approach signaled a shift towards niche, experience-based content in the travel technology sector. The market for mobile city guide apps has seen significant changes, with many travelers now seeking alternatives to broad, and sometimes overwhelming, platforms like TripAdvisor and Google Maps. The discontinuation of services like the Lonely Planet City Guide app highlights the challenges and evolving nature of this digital space.

Keywords: mobile city guides, travel technology, curated travel, urban exploration, local experiences, iPhone travel app, digital city tours, travel content, app-based guides, niche travel, authentic travel, North American cities, expert-led tours, digital travel content