Urban Digital Marketing

Originally founded as Urban Digital Marketing in December 2011, the company rebranded to UDM (Urban Digital Marketing) in August 2023. It is led by CEOs Park Jong-wook and Kim Chan-woong. UDM operates as a subsidiary of the Hancom Group, following its acquisition in October 2021, a move designed to help Hancom expand into the B2C market.

UDM positions itself as a brand management and integrated digital marketing company focused on driving sales growth for its clients. The firm's business model is structured around three core areas: a marketing agency, a marketing investment business, and owned brands. The agency arm provides a comprehensive suite of digital services, including performance marketing, viral campaigns, social media management, data analytics, and digital content creation. Its investment division partners with brands by investing marketing resources in exchange for a return on investment, aligning its success with the brand's performance. UDM also develops and manages its own proprietary brands, such as the hair care lines TERS, TALLO, and Dr.SEED, using the market data and experience gained to enhance its agency and investment services.

The company has executed over 500 campaigns and has been recognized as a service provider for Amazon (SPN). Over the years, UDM has received accolades such as a commendation from the Mayor of Seoul in 2021 and the Ministry of Trade in 2023. The firm is headquartered in Seoul, South Korea.

Keywords: digital marketing agency, brand management, performance marketing, marketing investment, brand nurturing, e-commerce marketing, global marketing, social media management, data analytics, Hancom Group subsidiary, owned brand development, TERS, TALLO, Dr.SEED, integrated marketing communications, sales growth, brand partnerships