Uqora
Uqora helps women prevent infections that require antibiotics.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
N/A | - | ||
| Total Funding | 000k | ||
Related Content
Uqora operates within the consumer health and wellness sector, specializing in urinary health products. The company was founded by Jenna Ryan and Spencer Gordon and officially launched in 2017. The impetus for the business came from Ryan's personal and frustrating experience with recurrent urinary tract infections (UTIs) in 2014, which highlighted a significant gap in the market for proactive care. This personal journey led her to team up with co-founder Spencer Gordon to develop a new approach to urinary health management. They collaborated with physicians and urologists to create their product line based on scientific research.
The company's business model is direct-to-consumer (DTC), primarily selling its products through its official website, uqora.com. Uqora also has a presence in physical retail stores, including Target, CVS, and Rite Aid locations across the United States. The product portfolio is designed to address different aspects of urinary health. Key offerings include 'Target', a drink mix containing D-Mannose to help flush the urinary tract; 'Control', a daily supplement aimed at cleansing biofilm and strengthening the bladder wall; and 'Promote', a probiotic specifically formulated with vaginal-health-focused strains. For immediate needs, the company provides UTI symptom relief products. This comprehensive, multi-product system allows customers to build a personalized daily regimen for proactive urinary tract care.
Uqora's target market consists of individuals, predominantly women, who suffer from recurrent UTIs and are seeking preventative solutions rather than purely reactive treatments. The company has successfully cultivated a strong community around its brand, helping over 500,000 people since its launch. A significant milestone in the company's history was its acquisition by Pharmavite, the parent company of Nature Made vitamins, in 2021. This acquisition provided Uqora with the resources and distribution network of a major player in the vitamin and supplement industry, accelerating its growth and retail expansion.
Keywords: urinary health, supplements, direct-to-consumer, women's health, probiotics, UTI prevention, consumer wellness, e-commerce, Pharmavite, health products