Upstock

Upstock.io is a platform designed to simplify and democratize the process of granting worker equity through double trigger Restricted Stock Units (RSUs). Serving startups and small to medium-sized enterprises (SMEs), Upstock operates in the employee ownership and equity management market. The business model revolves around providing a cost-effective, user-friendly alternative to traditional legal services, which are often expensive and complex. Upstock generates revenue through subscription fees for its platform, which includes features like dynamic dashboards and real-time notifications that allow employees to see the growth of their equity in real-time. This transparency and ease of use help boost employee morale and incentivize long-term thinking by giving workers a tangible stake in the company's success.

Keywords: RSU, equity management, employee ownership, startups, SMEs, dynamic dashboards, real-time notifications, cost-effective, subscription-based, democratize equity.