Uproxx Media Group

Uproxx Media Group operates as a digital media company and creative agency geared towards youth culture. Initially founded in 2008 by Jarret Myer and Brian Brater, the company carved out a niche for itself in the digital landscape. Myer, with a background as the co-founder of the hip-hop label Rawkus Records, brought a deep understanding of music and culture, which became a cornerstone of the Uproxx brand. The platform targets a Generation Z and Millennial audience, providing them with content centered around news, pop culture, music, and sports.

The business functions both as a publisher and a full-service creative agency under the banner of Uproxx Studios. As a publisher, its website Uproxx.com serves as a primary channel for its content. The agency side, Uproxx Studios, collaborates directly with brands to produce custom content and advertising campaigns. This dual model allows the company to generate revenue through both traditional advertising on its owned properties and through branded content creation services for its clients.

A significant milestone in the company's trajectory was its acquisition by Woven Digital in 2014, a move that combined Uproxx's cultural content with Woven's extensive male-focused digital media network. Jarret Myer continued his involvement post-acquisition, taking on the role of General Manager. Subsequently, in 2018, Warner Music Group acquired Uproxx from Woven, aiming to leverage the platform's connection with a young audience to expand its digital content and artist-related storytelling. Under the ownership of Warner Music Group, Uproxx Studios has continued to produce a variety of digital video series and documentaries, often in partnership with major brands, further solidifying its position in the youth media market.

Keywords: digital media, youth culture, content creation, creative agency, branded content, music journalism, pop culture news, Millennial marketing, Gen Z audience, digital advertising