UpChannel
Saas platform that helps iot manufacturers create relationships with their customers, the smartphone owner.
| Date | Investors | Amount | Round |
|---|---|---|---|
$100k | Convertible | ||
| Total Funding | 000k | ||
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UpChannel, established in 2015 by Jacob Katsof, Ron Williams, and Charlie Hulcher, operates as a B2B Software-as-a-Service (SaaS) provider based in Newark, New Jersey. The company, which was formerly known as AppCow, focuses on equipping smartphone manufacturers and mobile carriers with tools to manage relationships with the end-users of the devices. The platform is designed to create new revenue streams and cost-saving opportunities for its clients throughout the lifecycle of each smartphone sold.
The core of UpChannel's service is to establish valuable touchpoints between mobile carriers and their customers. This is achieved by providing a platform that enables manufacturers to directly engage with device owners. Before its rebranding, the company's focus under the name AppCow was on increasing reach and connection within the mobile supply chain. The transition to UpChannel was a strategic move to better align its brand image with its product offerings in the mobile industry, aiming to provide clients with a clear understanding of its services. According to CTO Charlie Hulcher, the rebranding effort helped the startup gain credibility.
The company's business model is centered on its enterprise software, delivered via a cloud-based SaaS platform. It targets a niche within the mobile industry, specifically serving the needs of smartphone manufacturers. While detailed financial metrics are not publicly disclosed, the business generates revenue through its software services. The platform aims to differentiate itself from competitors by offering a more dynamic and engaging user experience, moving away from the typically rigid interfaces found in the mobile supply chain market. Keywords: B2B SaaS, smartphone manufacturers, customer relationship management, mobile supply chain, recurring revenue, device lifecycle management, enterprise software, mobile carriers, AppCow, Jacob Katsof, Ron Williams, Charlie Hulcher, Newark startup, mobile industry software, device owner engagement, mobile user engagement, OEM software, mobile value-added services, customer retention mobile, ancillary revenue mobile