
Freckle
A clay-alternative built for non-technical users, offering easy enrichment and clean templates for lead lists.
Date | Investors | Amount | Round |
---|---|---|---|
* | $1.9m | Seed | |
Total Funding | 000k |
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Freckle.io, founded in 2023, operates as an AI-driven data enrichment and research platform tailored for non-technical users. The company is positioned in the market as a more accessible alternative to complex data tools like Clay, focusing on usability to serve go-to-market teams that lack dedicated technical or RevOps expertise. Freckle was established by a team with varied backgrounds in software, growth, and partnerships, including Nathan Merzvinskis, who leads the company. The firm is headquartered in Cambridge, MA, and is privately held with venture capital backing.
The business operates on a subscription-based model, generating revenue through tiered plans that provide users with credits to perform data tasks. This model includes a free tier to encourage user adoption. Freckle serves a client base that includes founders, growth and marketing teams, sales leaders, and SDRs at B2B organizations. The platform is also utilized by investors for company research and by talent acquisition teams for enriching candidate lists.
Freckle's core service is to help companies improve the quality of their outbound campaigns by cleaning, enriching, and researching lead lists. The platform uses AI agents that access over 40 data providers to find specific data points using natural language inputs. Users can upload data via CSV files or integrate directly with HubSpot. Key features include automating account research, waterfall enrichment to find contact details, and custom lead scoring based on plain English descriptions. The product is designed with a spreadsheet-style interface, allowing users to manipulate records, run enrichments, and sync clean data back to their CRM, thereby addressing the common challenge of working with cumbersome data stored in CRMs.
Keywords: data enrichment, lead list cleanup, AI research templates, non-technical users, Clay alternative, outbound sales, B2B marketing, go-to-market data, lead scoring, CRM enrichment, HubSpot integration, sales intelligence, marketing automation, data cleaning, prospect research, contact data, company data, AI agents, natural language data queries, automated research