Unyoked

Unyoked is a hospitality and nature-focused company founded in 2016 by brothers Cam and Chris Grant. The duo, having experienced corporate burnout firsthand, conceived the business as a remedy for the pressures of modern, hyper-connected urban life. Their professional backgrounds, with Cam in brand strategy and Chris in law and finance, provided a solid foundation for launching and scaling the venture.

The company's core business revolves around providing minimalist, off-the-grid cabin stays in secluded wilderness locations. These cabins are strategically situated on private land, typically within a two-hour drive of major metropolitan areas, initially launching around Sydney and Melbourne in Australia before expanding internationally to the United Kingdom and New Zealand. Unyoked's business model operates on a direct-to-consumer basis, where customers book short-term stays through the company's website. Revenue is generated directly from these accommodation bookings, catering to individuals and couples seeking to disconnect from digital distractions and immerse themselves in nature.

Each Unyoked cabin is designed with a focus on sustainability and minimalism, featuring solar power, rainwater collection, and composting toilets to ensure a low environmental impact. The accommodations are intentionally spartan, lacking Wi-Fi to encourage a digital detox, but are equipped with essential comforts like a comfortable bed, a hot shower, and basic cooking facilities. A key differentiator is the element of surprise; the exact location of the cabin is revealed to guests only a couple of days before their scheduled arrival, enhancing the sense of adventure and escape. The company has successfully cultivated a strong brand identity by tapping into the growing wellness and eco-tourism markets, appealing to a demographic of professionals looking for restorative experiences.

Keywords: nature escapes, cabin rentals, off-grid accommodation, digital detox, wellness travel, eco-tourism, sustainable hospitality, wilderness stays, short-term rentals, adventure travel