Uno Group

Uno Group is a consumer rewards and data analytics firm that provides aggregated omnichannel purchasing insights for brands. Originally focused on a grocery delivery model, the company pivoted after identifying higher margins and a better product-market fit on the business-to-business side by commercializing consumer purchasing data. The company was co-founded by CEO Tyler Spooner.

The firm's technology captures consumer purchase data through its Uno Money app, which incentivizes users to photograph their shopping receipts in exchange for points and rewards. This model provides brands with detailed market research on customer buying habits and decision-making, offering a view of the market and competitors that individual retailers cannot access on their own. In January 2020, Uno Group, which operates Australia's largest receipt panel, announced a partnership with global market research company Nielsen to enhance its retail data and insights solutions.

The company also appointed former Australian federal minister Michael Keenan to its board to leverage his experience and networks. The business model is capital-light compared to its original delivery concept, focusing on providing high-margin data analytics to major brands.

Keywords: consumer data analytics, omnichannel insights, market research, shopper behavior, retail data, consumer rewards, receipt panel, purchasing insights, brand analytics, CPG data, customer data platform, loyalty programs, data monetization, consumer intelligence, retail analytics