UNLISTED

UNLISTED, operating as UnlistedHomes.com, is a real estate technology company founded in 2022 by CEO Katie Hill. The venture originated from Hill's personal experience of admiring a neighbor's home and wondering about the possibility of a future purchase, which led to a direct, informal conversation and a subsequent agreement for the right of first refusal. This moment highlighted a gap in the market for facilitating communication around properties not actively for sale, inspiring the creation of the platform.

The company's core business is a platform that focuses exclusively on the vast market of off-market residential properties—those not publicly listed for sale. It addresses the reality that while less than 5% of homes are for sale annually, a much larger percentage of homeowners are open to selling under the right conditions. The platform functions as a discovery tool, connecting homeowners, potential buyers, and real estate agents to explore potential sales without the pressure and formality of a traditional listing. For homeowners, the service is free and allows them to "claim" their home digitally, manage its online profile, and privately gauge interest from potential buyers. Buyers can use the platform to express interest in any U.S. home, send personal notes, and join a "Waitlist" for properties they admire.

UNLISTED utilizes a cloud-based software that incorporates AI and machine learning to analyze its database of over 121 million homes and match homeowners with buyers whose timelines and terms align. In 2023, the company launched a search engine powered by ChatGPT, allowing users to find homes using natural language descriptions. Revenue is generated primarily from real estate agents who pay for the service on behalf of their buyer clients, and also through a nominal fee charged to buyers who wish to initiate a conversation with a homeowner. The company emphasizes that it is not a brokerage and does not take a commission on transactions.

The Dayton-based startup has shown significant early-stage traction, growing its team and establishing a national presence. In April 2024, UNLISTED won a $100,000 investment at the Pitch HearstLab competition. This was followed by a seed financing round in late 2024, led by HearstLab and with participation from VC 414 and StageNext, totaling approximately $2.25 million to $2.97 million, aimed at accelerating product development and sales.

Keywords: off-market real estate, private home sales, real estate technology, property technology, proptech, AI in real estate, machine learning, residential property, homeowner tools, buyer tools, real estate agent software, real estate data, off-market opportunities, real estate discovery, private real estate market, home buying platform, Katie Hill, HearstLab, real estate search engine, property waitlist, housing market data