Unlimited Reality

Unlimited Reality operates in the augmented reality entertainment sector, initially gaining traction with its physical-to-digital gaming products. The American indie studio released its first product, KAZOOLOO, in 2014, an augmented reality game that pairs a physical game board with a mobile application for iOS and Android devices. This first-person shooter game projects digital enemies into the player's real-world environment, requiring physical movement to dodge attacks and progress through levels.

The business model for KAZOOLOO centers on the sale of the physical game board, which is essential for the primary augmented reality experience. The accompanying mobile application is free to download, offering different gameplay modes including the AR-board-based game, a device-only mode, and a planned virtual reality mode. A sequel, Kazooloo DMX, was later introduced in 2016 to expand the gaming universe. The company's distribution strategy included showcasing its products in prominent retailers like Hamleys and Harrods.

Building on its gaming success, Unlimited Reality developed RealityRoom. This venture represents a strategic expansion from a single product focus to creating an augmented reality entertainment network. RealityRoom is designed to provide users with access to a broader array of AR entertainment, including various games and live streaming services, indicating a shift towards a platform-based model. This move aims to create a recurring engagement loop with users by offering a diverse content library beyond the initial game purchase.

Keywords: augmented reality gaming, AR entertainment, physical-to-digital, mobile AR games, Kazooloo, RealityRoom, AR entertainment network, interactive gaming, game board, first-person shooter AR, mobile gaming, family entertainment, augmented reality apps