United Robots
Automated content generation service for local news publishers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
* | N/A | Early VC | |
| Total Funding | 000k | ||
| USD | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 60 % | 200 % | 100 % | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | - | (2 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates, Company filings or news article
Related Content
United Robots provides automated content services for news publishers, leveraging structured data to generate routine reports on topics like sports, real estate, and business financials. This Content-as-a-Service (CaaS) model allows local newsrooms to expand their coverage, free up reporters' time for more in-depth journalism, and increase reader engagement. The company's technology is built on data science, artificial intelligence, and Natural Language Generation (NLG).
The Swedish company originated in 2015 from a project within the local media group Mittmedia to automatically write sports match reports from data. It was officially registered as a company in May 2016 after receiving positive feedback from both readers and reporters. United Robots builds the text robots and delivers the finished content directly into the publisher's Content Management System (CMS), making the process similar to using a news agency. The platform runs as a Functions-as-a-Service product on Amazon Web Services. The company works with newsrooms in Scandinavia, Europe, and North America to adapt the robot-generated text to their specific editorial style.
The service covers a range of content types, including local sports results, where it can generate reports for every match played, and real estate, providing articles on property sales that can drive reader revenue. One of its services includes a feature where the sports robot can text interview questions to team coaches after a game, incorporating their answers into the final article. By automating high-volume, data-driven reporting, United Robots enables publishers to cover community information comprehensively, which might otherwise be unfeasible due to resource constraints. The business model is based on selling content products to publishers, who can then use this automated content to add value to their subscription offerings.
Keywords: automated journalism, content-as-a-service, natural language generation, news automation, data-driven reporting, media technology, local news, real estate data, sports reporting, AI in publishing, text robots, automated content, news agency model, content automation, data journalism, newsroom resources, reader engagement, digital publishing, media innovation, financial reporting automation