United Internet Media

United Internet Media (UIM) functions as the exclusive media marketer for its parent company, United Internet AG, a major European internet services provider. UIM was founded in 2006 and is a key component of the 'Consumer Applications' segment within the United Internet Group. The parent company, United Internet AG, has a longer history, originating in 1988 when Ralph Dommermuth and Wendelin Abresch founded 1&1 EDV-Marketing GmbH. Dommermuth, who began his career with an apprenticeship at Deutsche Bank, remains a majority shareholder and CEO of United Internet AG.

The core business of United Internet Media is the monetization of ad-financed free accounts across United Internet's high-traffic web portals, which include GMX, WEB.DE, and mail.com. These portals provide a vast audience for digital advertising, reaching over 31 million people in Germany alone. UIM's revenue is generated by selling a variety of digital advertising solutions to media agencies, creative agencies, and advertisers. The business model leverages the extensive first-party data from its user accounts to offer targeted advertising campaigns.

UIM provides a comprehensive suite of digital advertising products. These include classic display advertising formats like billboards and sitebars, as well as in-stream video ads. The company has a strong focus on programmatic advertising, allowing for flexible campaign planning through real-time bidding. A notable offering is 'trustedDialog', a service designed to enhance trust in email marketing and other direct dialogue marketing solutions. Furthermore, UIM supports advertisers with services that minimize creative and production costs while aiming to maximize campaign impact. Their portfolio spans online and mobile platforms, enabling advertisers to reach diverse demographics across all types of devices.

Keywords: media marketing, digital advertising, programmatic advertising, online portals, ad monetization, first-party data, email marketing, display advertising, video advertising, dialogue marketing, GMX, WEB.DE, target group marketing, brand advertising, real-time bidding, lead generation, customer dialogue, media reach, online campaigns, digital solutions