UnicornDAO is a startup that aims to address the underrepresentation and undervaluation of women and LGBTQ+ individuals in the crypto and web3 space. The company operates in the rapidly evolving market of digital art and non-fungible tokens (NFTs), where, according to a 2021 report, only 5% of sales were by female-identified artists. UnicornDAO seeks to disrupt this imbalance by investing in these artists and builders, thereby redistributing wealth and visibility.

The business model of UnicornDAO is not charitable but rather an investment approach. It involves deploying capital into artists and builders from the underrepresented demographics. The members of the DAO (Decentralized Autonomous Organization, a kind of organization represented by rules encoded as a computer program that is transparent, controlled by the organization members and not influenced by a central government) receive ownership tokens proportional to the value of the NFTs and equity held in the DAO. This means that as the value of the artists' work increases, so does the value of the members' tokens.

UnicornDAO was co-founded by Nadya Tolokonnikova of Pussy Riot, along with a network of crypto experts, artists, and allies. The team behind UnicornDAO includes the creators of other successful DAOs such as Flamingo DAO, Neon DAO, and Noise DAO.

In summary, UnicornDAO is a unique startup leveraging the power of blockchain technology to address societal imbalances in the art world and beyond, creating a new economic model that values diversity and inclusion.

Keywords: UnicornDAO, crypto, web3, NFTs, women, LGBTQ+, DAO, investment, digital art, diversity.