UNDO

UNDO positions itself in the crowded wellness market by offering a distinct, body-centric approach to meditation. Founded in 2018, the company operates primarily through its flagship product, the Undo mobile application. The app is based on the life's work of Matthew Zoltan, a meditation master with over four decades of experience in the mind-body connection. His journey began after being expelled from a monastic order, leading him to open a bodywork clinic where he discovered patterns linking physical tension to clients' life problems, pioneering the concept of the body-mind connection in Australia in the early 1990s. This foundation informs UNDO's core philosophy: that true healing comes not from quieting the mind, but from listening to the body.

The business targets individuals seeking solutions for stress, anxiety, trauma, and chronic pain who may not have found relief with traditional mindfulness techniques. Its methodology, termed "Natural Meditation," guides users to feel and resolve distress at its root by focusing on bodily sensations. This contrasts with many popular apps that focus on mental relaxation or distraction. The business generates revenue through the sale of its app, which includes an educational course and over a thousand guided meditations. A key feature is the proprietary "Body Tension Translator," a diagnostic tool designed to help users identify the cause of physical pains and their connection to specific thinking patterns.

Initially, UNDO also marketed physical products, collaborating with LEADOFF STUDIO to design an ergonomic meditation cushion. This cushion, made with multiple foam layers, was engineered to support posture and allow for comfortable, prolonged sitting. The design intentionally used neutral colors to move away from the stereotypical "hippie" aesthetic associated with meditation, aiming for a modern look that would fit into any home. However, the company's primary focus has since consolidated around its digital offering, the Undo app, co-founded and managed by CEO Cate Zoltan. The app educates users on reconnecting body and mind to resolve distress, promoting a process of re-association and self-discovery.

Keywords: body-mind connection, natural meditation, Matthew Zoltan, Cate Zoltan, trauma-informed meditation, stress reduction, anxiety relief, chronic pain management, body-based wellness, dissociation resolution, body tension translator, sensory awareness, meditation app, wellness technology, mindfulness alternative, self-healing, emotional regulation, mind-body therapy, somatic healing, physical tension release