UnderCovers

UnderCovers operates as a mobile application developer targeting the relationship wellness market, specifically focusing on enhancing communication between couples. The company was established by a team located across Germany and Serbia, including co-founders Stefan Moll and Jan Kroschinski in Berlin, who handled business and product development, alongside lead developers and co-founders Strahinja Kupusinac and Miloš Djuran, who led the technical team in Novi Sad.

The core offering is a mobile app designed as a playful tool for couples to explore and communicate their sexual desires and fantasies. The app presents users with 99 different fantasies, and each partner privately indicates their interest. The system then reveals only the matching interests to both users, acting as an icebreaker to initiate conversations about intimacy. This mechanism allows couples to discover mutual interests without the potential awkwardness of direct verbal disclosure. The content is framed as sweet and playful rather than explicit.

The business follows a freemium model. Users can download the app for free and receive a limited number of matches. To see all mutual matches instantly, users must make an in-app purchase. The app prioritizes user privacy by functioning anonymously, without requiring registration via email or social media profiles. Initially launched in the German market, the startup secured an angel investment from a Berlin-based fund and, as of late 2015, had surpassed 200,000 downloads with plans for European expansion.

Keywords: relationship wellness, couples app, intimacy, communication tool, sexual wellness, mobile application, freemium model, desire matching, fantasy exploration, couple communication, love life, sex tips, relationship advice, German startup, Novi Sad development, Stefan Moll, Jan Kroschinski, Strahinja Kupusinac, Miloš Djuran