UMov.me

uMov.me is a Brazilian company that operates a no-code platform for creating customized business applications. Its roots trace back to 1995 when CEO Alexandre Trevisan founded Trevisan Tecnologia, a venture focused on developing mobile solutions for sectors with significant field operations, such as distribution and wholesale. This early focus on corporate mobility culminated in the official launch of the uMov.me platform in January 2011. The launch was driven by a vision to make purchasing and customizing a mobile business solution as simple as it was for consumers to download an app. A month after its Brazilian debut, the platform was introduced to the European market at the Mobile World Congress in Barcelona.

The company's business model is centered on its no-code platform, which allows businesses to build and deploy applications for managing field teams and digitizing processes without needing programming expertise. This Software-as-a-Service (SaaS) model generates recurring revenue through licenses, primarily targeting the corporate B2B market. uMov.me serves a wide range of industries, including logistics, sales, trade marketing, and field services, enabling them to automate workflows, manage tasks, and monitor field operations. The company emphasizes a partner-centric go-to-market strategy, providing the technology for specialized partners to develop and host applications for specific niches or regions. This allows uMov.me to focus on developing a scalable platform while partners handle direct customer service.

The platform's core offering is its ability to create custom applications quickly, often within weeks. Key features include task and team management, real-time tracking via geolocation, check-in/out functions, digital checklists, and order management. The system is designed for easy integration with existing enterprise systems like ERPs and CRMs through APIs. By digitizing field operations, clients can enhance productivity, reduce operational costs, and improve data-driven decision-making. Over its history, the company has secured funding from investors, including an initial investment from TOTVS Ventures in 2013 for a 20% stake, which the founders later repurchased in 2015. Another significant funding round occurred in 2016, with a R$5 million investment from the CVentures Primus fund. The leadership team includes co-founders Vinícius Vasconcelos as Commercial Director and Daniel Wildt as Chief Heart Officer.

Keywords: no-code platform, field service management, mobile application development, corporate mobility, B2B SaaS, workflow automation, task management, logistics technology, sales force automation, trade marketing software, digital checklist, custom business apps, team management software, mobile workforce tracking, geolocation tracking, order management system, API integration, data collection, process digitization, remote team management