UcliQ

UcliQ is an operator of a B2B digital marketplace in India, specifically targeting the inefficiencies within the country's local supply chains. Founded in 2019 by Sameer Malik, the Delhi-based company initially launched as a B2C hyperlocal delivery service for a variety of goods. The founder, Sameer Malik, leveraged his background from Delhi University and an MBA in Finance and Marketing, along with prior experience in the hospitality and B2B industries, to identify critical gaps in the market.

Observing significant challenges in the B2C model, including price disparities and supply chain issues, the company pivoted its strategy. In December 2020, UcliQ officially began its B2B operations, transforming into a marketplace that connects producers, manufacturers, and wholesalers directly with business clients such as retailers, hotels, restaurants, and cafes (HoReCa). This strategic shift aimed to eliminate middlemen, thereby enabling better pricing for farmers and a consistent supply of quality products for businesses.

The platform, described as a "Digital Mandi," primarily focuses on the meat and seafood categories, including poultry, mutton, and fish, which are noted as highly unstructured sectors in India. UcliQ's business model is built on using its in-house applications to manage end-to-end operations, providing logistics and supply chain support to reduce food wastage and ensure product quality. By connecting farmers and producers directly to retailers, the platform offers them consistent demand and better prices, while buyers receive fresh, hygienically handled produce delivered to their locations. Revenue streams are expected to come from service charges, advertising, and analytics.

UcliQ has secured a total of $162,000 in funding over three rounds. A significant angel round in August 2023, led by EvolveX Accelerator, raised approximately $84,700 (₹70 lakhs). This capital is intended to fund expansion into new cities like Bengaluru and Hyderabad and to onboard 20,000-25,000 businesses. As of March 31, 2023, the company reported annual revenues of ₹2.21Cr.

Keywords: B2B marketplace, agritech, food supply chain, meat procurement, seafood supply, HoReCa supply, Digital Mandi, Sameer Malik, farm to retail, wholesale marketplace, poultry supply chain, B2B e-commerce, food wastage reduction, India supply chain, Delhi startups, EvolveX Accelerator, We Founder Circle, logistics technology, fresh produce, business sourcing