uBreakiFix

uBreakiFix operates within the electronics repair market, offering professional repair services for a wide array of devices. The company was founded in 2009 by Justin Wetherill and David Reiff, later joined by Eddie Trujillo. The initial concept emerged from Wetherill's personal experience of breaking his new iPhone, which led him to team up with Reiff to explore the potential of a repair business. Their venture began as an online, mail-in repair service before they established their first brick-and-mortar store in Orlando, Florida.

The business model centers on providing on-demand repair services for smartphones, tablets, computers, and game consoles to the general public. uBreakiFix generates revenue through service fees for out-of-warranty repairs and by acting as an authorized service provider for major manufacturers like Samsung and Google. This dual approach allows them to capture a broad customer base, from individual walk-in clients to customers referred directly by original equipment manufacturers (OEMs) for in-warranty and out-of-warranty work. The company's service offerings cover common issues such as cracked screens, battery replacements, and water damage, alongside more complex hardware and software diagnostics.

A significant milestone in the company's history was its acquisition by the global tech care company Asurion in 2019. Following the acquisition, uBreakiFix stores began a rebranding process to become 'Asurion Tech Repair & Solutions'. This strategic move integrated uBreakiFix's extensive retail footprint and repair expertise with Asurion's broader portfolio of device protection and support services. The company has expanded significantly through a franchise model, which has enabled rapid growth across North America with hundreds of store locations.

Keywords: electronics repair, device repair, smartphone repair, authorized service provider, franchise, Asurion, consumer electronics, tech support, screen replacement, computer repair