UBMobile, Inc.
An engagement and insights technology company for marketing decision- making.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | $1.0m | Early VC | |
| Total Funding | 000k | ||
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UBMobile, Inc. operates as a mobile-first consumer insights technology and service company, positioning itself at the intersection of market research and mobile technology. The firm was established in 2013 and is headquartered in San Anselmo, California. UBMobile focuses on capturing both stated and observed consumer data to enhance marketing decision-making for its clients.
The company's core service provides businesses with immediate feedback and what it terms 3D Insights™, which are gathered by reaching consumers across a wide array of ages and devices. This methodology aims to deliver more representative audiences and reliable insights than traditional online-only market research methods can provide. The business operates in the Social/Platform Software industry, with a focus on Mobile and TMT (Technology, Media, and Telecom) verticals. Its business model appears to be service-based, providing technology-driven consumer data to clients for marketing purposes.
Historically, UBMobile has secured $1.5 million in funding from investors including Five Peaks Capital Management, OneValley, and Reimagine Holdings Group. The company, which was also known as 77Looks, was acquired on June 19, 2018.
Keywords: consumer insights, market research, mobile data, consumer data, marketing technology, social software, platform software, mobile analytics, audience insights, 3D Insights, mobile TMT, consumer behavior, marketing decision-making, mobile-first research, representative audiences