Ubidata

Ubidata, founded in Brussels in 2003, develops and commercializes IT solutions for the transport and logistics industry. The company was established by managing partners Gérard Materna, who serves as CTO, and Dave Engel, the current Sales Director, who were joined by managing director Paul Havelange in 2008. Ubidata provides systems that assist clients in tracking, analyzing, and optimizing their fleet, goods, shipments, and cargo management.

The firm primarily serves clients in the food, pharmaceutical, and goods distribution sectors, with a focus on trailer and multi-modal fleets. Its business model revolves around offering a full package of services, from analyzing a client's specific fleet situation to integrating solutions into their back-office systems. Revenue is generated through the sale of both out-of-the-box and tailor-made track-and-trace solutions, which include proprietary hardware and software. The company's products are designed with an open and scalable architecture, allowing for customization and integration with third-party data sources.

Ubidata’s core offering includes telematics devices optimized for assets without their own power source, such as trailers and rail wagons, featuring technology to minimize power consumption and ensure long battery life. The platform provides features like high-end geolocation, logistics management, and delivery schedule monitoring. For clients in regulated sectors, the integrated solutions also monitor tachograph and CANBUS data to help ensure driver compliance with EU regulations. In September 2015, Ubidata acquired Track4c to expand its capabilities.

Keywords: logistics IT, fleet management, track and trace, telematics, supply chain optimization, mobile logistics, asset tracking, cold chain monitoring, multi-modal transport, transport analytics