UBack

UBack operates as a mobile-first, data-driven social impact platform designed to streamline philanthropic giving for individuals, corporations, and non-profit organizations. The company was founded in late 2015 by Melissa Bodford and Kaitlin Reimann. The inspiration for the company came to Bodford during a spin class, where a poorly-timed request for donations highlighted the friction in the giving process, making her realize that donating to charity was not as simple as ordering a car from Uber. Both Bodford and Reimann brought extensive experience from the global consulting industry, having worked for firms like Accenture, PwC, and IBM. Their background in managing large-scale transformations and observing inefficiencies in corporate fundraising directly informed the creation of uBack.

The firm's primary offering is a fintech platform, accessible via a mobile application, that connects donors, companies, and non-profits into a single ecosystem. For individual donors, the service simplifies charitable contributions to a few clicks, providing a centralized place to find and support causes, track donations for tax purposes, and make recurring payments. For corporate clients, uBack provides the Give360 workplace giving platform, a customizable solution to manage employee giving programs, corporate matching, and volunteerism. The platform's data analytics engine offers companies insights into their employees' philanthropic interests, aiming to improve engagement, retention, and the overall impact of their corporate social responsibility (CSR) initiatives. The business model targets the $10 billion in corporate matching funds that go unclaimed annually due to cumbersome processes. Non-profit organizations use the platform to tap into a new generation of mobile-first donors and run more effective fundraising campaigns.

Based in Charlotte, North Carolina, uBack achieved several key milestones, including raising a $2 million Series A funding round in early 2017 and being selected for the Startup Grind exhibition by Google for Entrepreneurs the same year. A significant development was a partnership with Bank of America in late 2017, which integrated the uBack donation portal into the bank's mobile app, exposing the platform to over 24 million customers. This collaboration was a major step in increasing brand awareness and user acquisition for the startup. As of June 2021, co-founder Melissa Bodford was still serving as the CEO of uBack.

Keywords: mobile giving, fintech, philanthropy platform, corporate social responsibility, employee engagement, non-profit fundraising, charitable donations, donor management, workplace giving, CSR software, social impact, data-driven giving, donation platform, employee matching, volunteer management, fundraising technology, corporate philanthropy, donor analytics, mobile donations, Give360, charitable giving app, non-profit tech, corporate giving programs