u.sit

u.sit operates as a mobile application-based marketplace that connects parents with pre-vetted college students for on-demand babysitting services. Founded in 2016 by Ifrah Khan and headquartered in Atlanta, the company targets parents in need of reliable, last-minute childcare and university students seeking flexible employment opportunities. The platform was developed to streamline the often cumbersome process for parents of finding trustworthy babysitters through personal networks or social media.

The business model centers on facilitating transactions through its app, which is currently available for iOS devices. Parents can post jobs, even with short notice, and receive applications from a network of college student sitters. The platform provides parents with access to each sitter's profile, which includes ratings, comments from previous employers, and an optional background check verification badge. A key feature of the service is the ability for parents to track the babysitter's location while a job is active and communicate with them directly through the app. For students, u.sit offers a centralized platform to find and apply for a variety of babysitting jobs at their convenience. Students must be at least 18 years old and enrolled in a partner university to register as a 'Usitter'.

Financially, the company is in its seed stage, having secured $25,000 in funding from Blue Startups in a round completed on August 11, 2020. As of September 2017, the company reported having over 1,800 active users and had facilitated over 1,200 jobs through its platform.

Keywords: babysitting app, childcare services, college student jobs, on-demand sitters, mobile marketplace, parent resources, student employment, Atlanta startups, vetted babysitters, in-app payments, location tracking, background checks, flexible jobs, last-minute childcare, Ifrah Khan