Txture

Txture is an Austrian-based software vendor specializing in cloud transformation and application portfolio management. Founded in March 2017 as a spin-off from the University of Innsbruck, the company leverages years of academic research into the transformation of global IT landscapes. The founders, Dr. Matthias Farwick (CEO), Dr. Thomas Trojer (CTO), and Dr. Ruth Breu, brought their deep expertise in computer science and enterprise architecture to the venture. Farwick, for instance, earned his PhD researching the documentation and transformation of IT landscapes, a foundation that directly informs Txture's core offerings.

The company operates on a Software-as-a-Service (SaaS) business model, providing a platform for large enterprises and their IT consulting partners, such as Accenture and Deloitte, to manage complex cloud modernization projects. Revenue is generated through subscriptions to its platform, which is designed to guide organizations through their entire cloud journey, from initial assessment to continuous optimization. Txture has secured multiple funding rounds, including a seven-figure investment in 2019 led by red-stars.com and another in 2021 with Corecam Capital Partners to fuel its US expansion.

Txture’s core product is a comprehensive cloud transformation platform that automates the analysis of an organization's IT application portfolio. It provides a transparent overview and delivers actionable recommendations for cost optimization, risk reduction, and sustainability improvements (GreenOps). The platform ingests data from various sources like CMDBs or cloud provider APIs to assess cloud readiness based on technical, business, and compliance factors. A key feature is its ability to generate detailed target architecture proposals and migration roadmaps tailored to a client's specific cloud strategy. By maintaining a knowledge base of hundreds of thousands of cloud services, the platform helps clients navigate multi-cloud environments, ensure compliance, and build robust business cases for their transformation initiatives.

Keywords: cloud transformation, application portfolio management, cloud migration, FinOps, GreenOps, IT sustainability, SaaS, cloud cost optimization, multi-cloud management, enterprise architecture, IT modernization, cloud readiness assessment, migration planning, target architecture, cloud governance, application rationalization, IT cost reduction, cloud business case, cloud services, IT consulting