Twixor

Twixor, operating under the legal name Inswit Software Private Limited, was founded in 2013 by Ashok Anand Parameswaran. Headquartered in Singapore with significant operations in Chennai and Bangalore, India, the company has positioned itself as a key player in the customer experience (CX) automation sector. A notable milestone in its development was the platform's creation at the IIT Madras campus. Twixor has successfully secured $3.4 million in total funding across two rounds, including a $2.4 million Series A round in May 2022, with investors such as Season Two Ventures, Axilor Ventures, and The Chennai Angels.

The company provides a low-code/no-code conversational AI and process automation platform designed to enhance customer interactions for enterprises. Twixor's business model is centered on a SaaS offering, enabling clients to build and deploy automated, hyper-personalized customer journeys across various messaging channels like WhatsApp, Google Business Messenger, and Facebook Messenger. The platform serves a global clientele of over 600 businesses, from SMBs to large enterprises, across sectors including banking, financial services, and insurance (BFSI), retail, and healthcare. Revenue is generated through this subscription-based model, with the company reporting 100% revenue growth in 2021.

Twixor’s core product is a comprehensive CX automation platform that integrates a digital assistant with intelligent process automation. Key features include a drag-and-drop journey builder, an AI and NLP-powered conversational engine, and omnichannel support in 120 languages. This allows businesses to automate end-to-end customer fulfillment for marketing, transactions, and support operations without requiring extensive coding. The platform combines Robotic Process Automation (RPA) and Business Process Management (BPM) to handle complex processes, and it supports integrations with third-party applications through a universal integration layer, ensuring data security with end-to-end encryption. The company holds seven global patents for its technology and manages over 10 billion conversations annually.

Keywords: conversational AI, customer experience automation, low-code platform, no-code platform, process automation, chatbot development, customer engagement, digital assistant, journey builder, omnichannel communication, intelligent process automation, BFSI technology, retail tech, healthcare tech, SaaS, customer support automation, marketing automation, Ashok Anand Parameswaran, Season Two Ventures, Axilor Ventures