TwitMusic
Upload and share music on Twitter.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
TwitMusic operated as a social media marketing platform specifically tailored for the music industry, launching in 2012. The company was founded in the Philippines by Italian-Filipino brothers Stefano and Christian Fazzini, alongside Marc and Sandra Seifert. The idea for the platform was reportedly inspired by the viral spread of news on Twitter, aiming to replicate that dynamic for music discovery and promotion. The founders sought to create a service more deeply integrated with Twitter than existing platforms like SoundCloud or YouTube, providing a seamless experience for users logged into the social network.
The firm provided a Software-as-a-Service (SaaS) platform that allowed music artists and labels to create and manage marketing campaigns on Twitter and later, Instagram. The primary goal was to increase fan engagement, grow follower counts, and ultimately monetize an artist's social media presence. TwitMusic's product enabled artists to launch interactive experiences, such as unlocking cover art through a collective number of tweets, which artists like Nickelback successfully utilized. The platform also offered analytics to track campaign performance, providing insights into audience reach, conversion rates, and fan data, which belonged to the artist and could be exported. Revenue was generated through subscriptions to these campaign tools.
TwitMusic gained considerable traction, attracting over 50,000 artists, including prominent names like Jason Mraz, MC Hammer, Shakira, and Lil Wayne. It established partnerships with major record labels like Sony Music, Warner Music, and Universal Music Group, as well as distributors like TuneCore. The company went through a couple of funding rounds, securing investments from firms including 500 Global, Wavemaker Partners, and Jungle Ventures. Despite its initial success and user adoption, TwitMusic eventually ceased operations, with records indicating it was out of business by October 2016.
Keywords: music marketing, social media music, artist promotion, fan engagement, Twitter for musicians, music campaign analytics, SaaS for music, digital music distribution, fan monetization, social music experiences, artist analytics, Instagram music marketing, music tech, Stefano Fazzini, Christian Fazzini, TuneCore partner, social campaign tools, music discovery, label services, entertainment software