Twine

Twine is a technology company focused on fostering connections within remote and hybrid teams through its specialized networking software. Originally envisioned in early 2020 as a face-to-face networking application for New York City, the company pivoted its strategy with the onset of the global pandemic to address the growing need for virtual community and peer-to-peer connection. The firm was co-founded by CEO Lawrence Coburn, Head of Product Taylor McLoughlin, and VP of Engineering Vijai Mohan. Coburn previously founded DoubleDutch, a leader in mobile event apps, which was acquired by Cvent in 2019, and brought members of that founding team, including Mohan, to his new venture.

The company's core business revolves around software solutions designed to enhance virtual and hybrid events, as well as daily interactions for distributed teams. Twine's product suite primarily serves event planners, team leaders, and managers in mid-size to large businesses, startups, educational institutions, and nonprofits. Its business model is subscription-based, with pricing tiers determined by the number of attendees or employees. Plans are offered on a per-event or annual basis, with options for self-service or managed enterprise services that include white-glove support and custom branding.

Twine offers a web-based platform and integrations with major collaboration tools like Zoom and Slack. The flagship product, "twine for Zoom," enhances Zoom meetings with advanced breakout room functionalities and automated speed networking. It allows hosts to create timed, back-to-back sessions based on custom rules and conversation prompts, aiming to spark deeper conversations than standard video chats. The platform provides a library of over 300 conversation starters and the ability to create custom, topic-based rooms. For event organizers, Twine offers analytics and reporting to track engagement. The company emphasizes ease of use, with event setup taking as little as 60 seconds and accessible to participants via a simple link.

Keywords: virtual networking, remote team engagement, hybrid events, Zoom breakout rooms, employee connection, speed networking software, virtual event platform, team building, corporate communication, employee onboarding, community building, Slack integration, conversation starters, event technology, remote work tools, digital workplace, collaborative software, professional growth, team cohesion, online meetings