Twill

Twill operates as a digital-first health company, born from the rebranding of Happify Health in July 2022 to signify a strategic pivot from a consumer wellness app to a clinical-grade, integrated care platform. The company was originally founded as Happify in 2012 by Tomer Ben-Kiki and Ofer Leidner, who leveraged their extensive backgrounds in the casual gaming industry, notably as co-founders of Oberon Media, to create engaging, technology-driven health solutions. Their journey began with the idea of applying principles from positive psychology, cognitive behavioral therapy (CBT), and mindfulness, combined with gaming industry best practices, to help individuals improve their mental well-being.

The firm's business model targets enterprise clients, including employers, health plans, and pharmaceutical companies. It provides a unified, configurable platform that weaves together various strands of care. This is achieved through its core offering, "Sequences™," which are tailored care experiences for specific medical conditions. These Sequences integrate evidence-based digital therapeutics, wellness products, coaching, and third-party services, creating a connected and personalized journey for the user. The platform is designed with an open architecture to seamlessly integrate with a client's existing digital solutions, addressing the problem of fragmented point solutions in the healthcare market. As of late 2022, Twill offered Sequences for mental health, multiple sclerosis, pregnancy, and psoriasis, developed with partners like Elevance Health, Biogen, and Almirall. In February 2024, digital chronic condition management company DarioHealth acquired Twill to enhance its mental health capabilities and create a more comprehensive digital health offering.

The platform's foundation lies in its "Intelligent Healing Platform," which uses a proprietary AI approach called Therapeutic Intelligence™ to guide each person to the appropriate care based on their unique clinical needs and preferences. This technology aims to deliver a hyper-personalized experience, steering patients toward positive outcomes. The original Happify app, now a product within the Twill ecosystem, continues to offer activities and games based on its STAGER framework (Savor, Thank, Aspire, Give, Empathize, Revive) to build wellness skills. The overarching goal is to shorten the distance between patient need and care, ultimately delivering better health outcomes at a lower cost by untangling the complexities of the existing healthcare system.

Keywords: digital therapeutics, connected care, intelligent healing platform, health technology, behavioral health, chronic condition management, personalized care, digital health, patient engagement, care navigation, Happify Health, Tomer Ben-Kiki, Ofer Leidner, DarioHealth, employer health solutions, pharmaceutical partnerships, health plan solutions, mental wellness, integrated healthcare, care journey, Sequences, clinical-grade platform, cognitive behavioral therapy, mindfulness