Twiik

Twiik AB operates a multifaceted digital wellness platform, originating in Malmö, Sweden, in 2013. The company has evolved into a comprehensive ecosystem for fitness and health, connecting individual users, coaches, gyms, and corporate clients. On February 10, 2024, Twiik's subsidiary, Twiik Coaching Technologies, was acquired by BRP Systems Group, a major provider of business solutions for the fitness industry. This strategic move was aimed at integrating Twiik's digital coaching tools with BRP's extensive network of over 2,400 training facilities.

The business operates on a dual model, combining a license-driven SaaS business with a transaction-based marketplace. Revenue is generated through several streams: recurring license and subscription fees (ARR) from its SaaS offerings, sales of digital workout plans to consumers, and corporate wellness challenges like TeamBoost. The model for coaches is a revenue-sharing concept, where Twiik takes a percentage of the sales coaches make on the platform, ensuring mutual success. This is supplemented by in-app purchases and monthly subscriptions for consumers to access various fitness channels and coaching.

For individual users, the Twiik app serves as a mobile wellness center and fitness marketplace. It functions as a comprehensive exercise diary that can integrate with other fitness trackers and allows users to access a wide range of workout plans, courses, and programs from various experts. For professionals—personal trainers, coaches, and gyms—Twiik provides a robust platform to build and scale their digital business. The 'Twiik Coach' tool enables them to create and distribute customized digital training programs, manage clients, track progress, and process payments. They can publish their content on Twiik's public marketplace to reach new customers or use the tools to serve their existing client base. Additionally, the company offers custom white-label solutions for larger wellness companies through its WellTech Labs arm.

Keywords: digital fitness platform, online coaching, wellness marketplace, SaaS, B2B fitness solutions, corporate wellness, personal trainer tools, gym management software, Twiik Coach, WellTech Labs, fitness app, revenue sharing, digital training programs, hybrid fitness, BRP Systems, Anders Gran, Malmö, exercise diary, TeamBoost, client management