Twelvefold Media

Twelvefold Media was a data-driven marketing platform that specialized in analyzing online content to identify and target specific consumer audiences. Founded in 2004 and formerly known as BuzzLogic, the company was headquartered in San Francisco, California. It changed its name to Twelvefold Media on November 3, 2011. The firm's technology focused on what it termed "emotive-based" targeting, which analyzed articles and videos at the page level to understand consumer mindset and intent without relying on cookies. This allowed the company to offer clients like Best Buy, Dodge, Microsoft, and HP customized digital media packages and real-time bidding capabilities to reach motivated customers.

The platform operated at the intersection of big data, natural language processing, and programmatic advertising, providing actionable insights for predictive modeling and marketing optimization. One of its offerings was the "Mindset Index," designed to help brands understand the motivations of their target audiences. In 2016, the company announced it would guarantee 100% in-view display media campaigns, exceeding the industry recommendations at the time.

Over its lifetime, Twelvefold raised a total of $39.3 million in funding over seven rounds from investors including Blue Chip Venture, Bridgescale, and Adams Capital Management. Its final funding was a Series C round on September 29, 2015. According to market analysis, Twelvefold is now considered a dead-pooled company. Keywords: contextual advertising, audience targeting, page-level analysis, programmatic media, adtech, digital media, consumer mindset, real-time bidding, brand safety, viewability, data-driven marketing, emotive targeting, natural language processing, predictive analytics, marketing optimization, BuzzLogic, media buying