TVbeat
Total TV advertising unification and optimization platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | $2.4m | Early VC | |
| Total Funding | 000k | ||
| GBP | 2014 | 2022 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| % EBITDA margin | - | (16 %) |
| Profit | 0000 | 0000 |
| % profit margin | - | (7 %) |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
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TVbeat is an advertising technology company that provides a platform to unify linear, CTV, and streaming video advertising for large media sales organizations. The company was founded in 2013 as Iptvbeat by Robert Farazin, Tomaz Miholic, Alen Karahasanovic, and Bostjan Dragar. It rebranded to TVbeat in March 2014 after securing a $2 million funding round. The company is headquartered in London, UK.
TVbeat's core offering is a Total TV solution that harmonizes disparate inventory and data sources, enabling holistic audience forecasting, cross-platform campaign planning, in-flight optimization, and unified reporting. The platform integrates with clients' existing technology stacks, such as linear trafficking systems and digital ad servers, to automate sales and campaign operations without requiring system replacement. This allows media companies to manage and sell their combined linear and digital inventory as a single, holistic marketplace, addressing the challenges of audience fragmentation. The business model is SaaS-based, providing these analytics and management tools to broadcasters, pay-TV providers, and advertisers.
The company's technology aims to increase operational efficiency, maximize yield, and boost revenue for its clients, which include media organizations in Europe, Australia, and North America such as Spectrum Reach, Sky Media, and Foxtel Media. By converting traditional linear TV ad spots into digitally trackable impressions, TVbeat enables more precise, data-driven audience targeting and programmatic trading, similar to CTV advertising. Since its inception, TVbeat has raised a total of $4.68 million over three funding rounds from investors including Episode 1, Credo Ventures, Techstars, and Microsoft Accelerator.
Keywords: Total TV, advertising technology, ad sales automation, audience unification, cross-platform advertising, linear TV, CTV advertising, inventory management, yield optimization, campaign planning, audience forecasting, ad analytics, programmatic TV, data harmonization, broadcast media, adtech, media sales, impression-based buying