TV[R]EV

Founded in 2015, TV[R]EV operates as a specialized analyst firm and media publisher focused on the intersection of the television, streaming, and advertising industries. The company was co-founded by Alan Wolk, a veteran media analyst and author who is credited with coining the term "FAST" (Free Ad-Supported Streaming TV). His extensive background as an agency executive and widely published columnist provides the analytical foundation for the firm. He is joined by publisher Jason Damata, founder and CEO of TV[R]EV's parent company, Fabric Media. Damata brings over two decades of experience in media strategy, marketing, and go-to-market execution for tech and media companies, having previously worked with startups like Trendrr (acquired by Twitter) and major brands such as VIZIO and Turner.

TV[R]EV's business model is multifaceted, generating revenue through several channels. The firm publishes a range of content, including free articles and newsletters that reach a high-level audience of approximately 60,000 subscribers and 300,000 social media followers. This audience is comprised of executives at brands, agencies, TV networks, streaming services, and ad tech firms. A primary offering is the production of in-depth special reports on key industry topics like CTV, ACR data, and addressable advertising, which are available for purchase or sponsored by corporate partners. Additionally, TV[R]EV provides consulting services, educational bootcamps, and executive networking dinners. The company also operates the "Thought Leaders Circle," a content marketing program where brands can publish their own content on TV[R]EV's platform to gain visibility. This combination of sponsored content, consulting, and premium reports allows the company to cater to a broad spectrum of clients, from startups seeking market entry guidance to established corporations needing to navigate the evolving media ecosystem.

The firm's core service is delivering data-driven analysis and strategic guidance that demystifies the complex media landscape. Through its publications and advisory services, TV[R]EV helps clients understand shifting consumer behaviors, monetization strategies, and the impact of new technologies. For companies looking to refine their market approach, TV[R]EV offers to review sales materials and pitches, providing critical feedback to better align messaging with audience expectations. They also facilitate introductions to potential customers and investors, leveraging their extensive industry network. This blend of published intelligence and direct business acceleration support positions TV[R]EV as a key resource for organizations aiming to capitalize on the transformation of the television industry.

Keywords: media analysis, television industry research, streaming business intelligence, advertising technology consulting, FAST streaming, CTV advertising, media monetization, addressable advertising, ACR data analysis, OTT strategy, media market intelligence, broadcast industry trends, content marketing, sponsored reports, media consulting, television thought leadership, digital video, ad-supported streaming, streaming wars, TV ecosystem