Tutlo

Tutlo, established in 2015, operates as an online language learning platform headquartered in Warsaw, Poland, with a presence in Ireland. The company was co-founded by Damian Strzelczyk, Tomasz Jabłoński, Michal Zak, and Michal Kelles-Krauz. The founders, Strzelczyk and Jabłoński, both alumni of the SGH Warsaw School of Economics, identified a market gap stemming from their own frustrating experiences with the inflexibility of traditional language schools. This led them to create a platform centered on on-demand learning.

The core of Tutlo's business is providing one-on-one, 20-minute English lessons with native-speaking tutors from countries like the US, UK, Canada, and Australia. Its primary value proposition is flexibility; students can log in and connect with a teacher instantly without prior scheduling. This on-demand model caters to both individual learners and corporate clients, with notable customers including Coca-Cola, Philips, and Orange. Revenue is generated through the sale of lesson packages, with pricing varying based on the number of lessons and contract duration. By 2019, the company served over 10,000 individual clients and 300 companies, with revenues growing from PLN 1.5 million in 2017 to PLN 25 million in 2019. More recent figures indicate a user base of over 70,000 active students and 4,000 instructors.

The platform serves a diverse clientele, from children to adult professionals, offering a range of courses such as General English, Business English, and grammar-focused lessons. It employs a language immersion methodology, focusing on practical conversation to build fluency and break down speaking barriers. Tutors are provided with lesson materials, which allows for a focus on conversational practice rather than rigid lesson planning. Tutlo has expanded its offerings to include group sessions and interactive events through Tutlo Club to foster a community-driven learning environment. The company has also started expanding into other European markets, including Romania, Hungary, and the Czech Republic.

Keywords: EdTech, on-demand learning, language platform, English tutoring, corporate training, language immersion, B2C, B2B, online education, subscription model