TUSHY

TUSHY, officially launched in 2015, is a direct-to-consumer brand aiming to modernize the American bathroom experience by promoting the use of bidets. The company was founded by Miki Agrawal, a serial entrepreneur known for tackling subjects considered taboo. Agrawal's background includes a degree from Cornell University, a brief period in investment banking, and the successful launch of other ventures like the period-proof underwear company THINX and the farm-to-table pizza restaurant WILD. Her multicultural upbringing, with a Japanese mother and an Indian father, exposed her to cultures where washing is preferred over wiping, which sparked the idea for TUSHY. This perspective, combined with a philosophy of questioning established norms, drove her to innovate in a category she felt was stagnant.

The core of TUSHY's business is the sale of bidet attachments that clip onto standard toilets, transforming them into bidets without needing plumbing or electricity. The company operates primarily through its e-commerce platform, selling directly to consumers. Its business model focuses on making bidets accessible and affordable to a broad market. TUSHY generates revenue through the online sale of its products, which are also available through retailers like Amazon and Home Depot. The company has successfully raised capital through multiple funding rounds to fuel its growth, reporting significant revenue and selling over a million bidet attachments.

TUSHY's flagship product is a non-electric bidet attachment that provides a stream of fresh water for cleaning. Key product features include adjustable water pressure, a precision nozzle adjuster for targeted cleaning, and a self-cleaning nozzle that rinses itself before and after each use. The attachments are designed for easy installation, typically in under 10 minutes, and have a universal fit for most standard toilets. TUSHY offers several models, such as the "TUSHY Classic," which uses a single temperature, and the "TUSHY Spa," which can connect to a sink's hot water line for a warm water wash. Beyond bidets, the company has expanded its product line to include complementary items like bamboo toilet paper and towels. The primary benefit for users is improved hygiene compared to wiping with dry toilet paper, which can help reduce health issues like UTIs and hemorrhoids. The brand also emphasizes environmental benefits, highlighting the reduction in toilet paper consumption, which saves trees and water.

Keywords: bidet attachment, bathroom hygiene, personal hygiene, Miki Agrawal, e-commerce, direct-to-consumer, toilet accessories, sustainable bathroom, eco-friendly products, reduce toilet paper, bidet converter, self-cleaning nozzle, bathroom fixtures, home improvement, wellness products, sanitation solutions, bamboo toilet paper, modern bidet, easy-install bidet, toilet upgrade, hygienic cleaning