Turnspace

Turnspace was positioned as a technology firm aiming to transform real estate visualization before its acquisition by HomeAway, an Expedia-owned company. The company was established in 2015 with a mission to modernize online property imagery, which had remained static for decades despite advancements in mobile and 3D rendering technology.

The core of Turnspace's business was a proprietary mobile application that enabled users to generate three-dimensional models and virtual walkthroughs of interior spaces using only a smartphone. This technology addressed the market need for more immersive and realistic property viewing experiences, targeting the broader real estate and vacation rental markets. The key benefit was democratizing 3D content creation, allowing anyone, from property managers to individual homeowners, to produce virtual tours without specialized equipment or technical expertise. By offering a simple, accessible tool, the company sought to fundamentally alter how consumers interact with real estate listings online.

The business model centered on providing this technology to enhance property listings, with a vision of setting a new standard for the industry. The firm's trajectory culminated in its acquisition by HomeAway. This strategic move was driven by the clear alignment between Turnspace's technology and the goals of a major player in the vacation rental sector. By integrating into the Expedia and HomeAway ecosystem, the technology was poised to be deployed at a massive scale, enhancing the listing quality for a global inventory of vacation rental properties.

Keywords: 3D modeling, real estate technology, virtual tours, property technology, mobile 3d scanning, proptech, real estate visualization, immersive content, 3d walkthrough, vacation rental technology, HomeAway acquisition, Expedia, interior space modeling, mobile application, digital real estate, property marketing, 3D rendering