Turns

Turns provides a comprehensive, vertical SaaS platform tailored for the laundry and dry-cleaning industry. The company operates in the global laundry market, a sector valued at over $100 billion, targeting laundromat owners, dry cleaners, and pickup and delivery services. Revenue is generated through a subscription-based model, offering various plans and customized pricing for franchises and multi-location businesses.

Founded in 2022 by Sukanth Srivastav and Vishal Gupta, the company stems from the founders' direct experience running a laundry startup in India in 2015. That initial venture provided them with firsthand knowledge of the industry's operational complexities and the lack of modern software solutions. This experience directly informed the development of Turns. The company secured $500,000 in a pre-seed funding round in January 2023, led by Better Capital with participation from PointOne Capital. In a significant milestone, Turns was acquired by PayRange in February 2025, a move aimed at creating a unified platform combining payment processing with business management software.

The platform is an all-in-one operating system designed to modernize and streamline every aspect of a laundry business. Key features include a modern point-of-sale (POS) system, customer and employee management, payment processing, route management with a dedicated driver app, and inventory management. To help businesses grow, Turns offers tools for creating branded websites and mobile apps for iOS and Android, AI-powered marketing automation, and integration with services like DoorDash for on-demand pickup and delivery. This allows business owners to manage operations, from in-store drop-offs to delivery routes, and enhance their customers' experience through digital ordering, automated notifications, and loyalty programs.

Keywords: laundromat software, dry cleaning POS, laundry management system, pickup and delivery software, SaaS for cleaners, Sukanth Srivastav, Vishal Gupta, PayRange, laundry business operations, route management, customer management, employee management, branded laundry app, DoorDash integration, laundry marketing, vertical SaaS, garment care software, laundry payment systems, multi-location laundromat software, dry cleaner management