Turicleta

Turicleta is a company focused on providing sustainable mobility solutions for the rural tourism sector in Spain. The company was founded in 2022 by Mariana Boadella and Alberto Gómez-Chacón, commencing operations in 2023. The founding idea emerged during a vacation in the Baix Empordà region of Girona, where the founders, while on an electric bike tour, recognized the potential to reshape rural tourism. Alberto Gómez-Chacón, the company's CTO, has a background in digital entrepreneurship and focuses on leveraging technology to enhance the rural tourism experience. Mariana Boadella, the CEO, is passionate about sustainability and is responsible for designing the cycling routes.

The core of Turicleta's business is a service that rents electric bicycles through a network of autonomous, self-service stations. These stations are ingeniously constructed from repurposed shipping containers, which are energetically self-sufficient and can be supplemented with solar panels, minimizing their environmental impact. Users can reserve and unlock bikes via a dedicated mobile application, which also suggests curated routes to explore the local natural and cultural scenery. The business model operates on several fronts: direct-to-consumer rentals (B2C), selling turnkey stations to public administrations (B2G), and establishing franchises or white-label solutions for campsites and hotels (B2B). This multi-pronged approach allows the company to expand its network with less capital expenditure.

The company targets tourists and visitors in rural areas, aiming to provide an accessible and eco-friendly way to explore these regions. By servicing the use of electric bikes, Turicleta reduces the need for individuals or local tourist operators to purchase and maintain their own equipment. In April 2025, the company secured its first financing round of €500,000, led by Fondo Bolsa Social, to scale its network of rental stations across Spain. Turicleta has already installed stations in locations such as Belmonte and is expanding into Sierra del Segura, with further projects planned. The company aims to have over 100 stations in operation within the year.

Keywords: electric bike rental, rural tourism, sustainable mobility, cicloturismo, Spain tourism, e-bike stations, shared mobility, eco-tourism, travel technology, mobile application, outdoor recreation, sustainable travel, rural development, green technology, autonomous rental, circular economy, tourism infrastructure, B2G mobility, B2B tourism services, last-mile travel