Tupinambá

Tupinambá

Electric vehicle charging management software and network.

HQ location
São Paulo, Brazil
Launch date
Employees
Enterprise value
$8—11m
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round
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round
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$1.9m

Seed
Total Funding000k
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Founded in 2019 by Davi Bertoncello and Pedro De Conti, Tupi Mobilidade (formerly Tupinambá Energia) is a technology company focused on simplifying electric vehicle (EV) charging in Latin America. Bertoncello, the CEO, has a background in marketing and communications, while De Conti has experience in technology and operations from his time with the restaurant reservation app Grubster/ChefsClub.

The company operates in Brazil, Argentina, and Paraguay, serving over 25,000 active users. Its core offering is a digital platform that includes the Tupi app and the Tupi Conecta management software. The app allows EV drivers to locate charging stations, check their real-time availability, reserve a spot, and process payments. The Tupi Conecta software enables businesses, such as gas stations, malls, and dealerships, to integrate their chargers into the Tupi network and manage them effectively.

Initially, Tupi operated the entire infrastructure from the app to the physical chargers. However, the company has since shifted its strategy to focus on being a technology and software provider. In a significant move in early 2024, Raízen Power, a licensee of Shell Recharge, took control of Tupinambá's physical charging network, which included over 200 AC chargers. This partnership allows Tupi to concentrate on enhancing its software and user experience, while Raízen expands its charging infrastructure. The company has received notable investments, including a R$10 million funding round in 2022 led by Raízen with participation from Plataforma Capital, aimed at accelerating the development of its software and app.

Tupi's business model includes providing its management software to network operators and also generating revenue through advertising on digital screens at charging stations. The company has established partnerships with major automotive groups like Renault and Stellantis to integrate its app directly into the vehicles' infotainment systems.

Keywords: electric mobility, EV charging, charge point operator, SaaS, electromobility, cleantech, EV infrastructure, smart charging, sustainable transport, mobility technology

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